Aamoktaa (अमोक्ता)
Story behind….
Aamoktaa(अमोक्ता) means Not liberated…liberation is the result of fulfillment or no desire hence
Fulfilling THE Desire… is the tagline for Aamoktaa!
Also Aamo means Happiness, Ukta means Expressed so it also means Happiness expressed .
Aamoktaa(अमोक्ता) is a way for me to give happiness, fulfil THE Desire, making dreams into reality for others…hence there are so many Prajakta( Parijatak/Harsingar/Shiuli) flowers in the logo with a growing branch which depicts the creative growth to fulfill the product desire of the consumer.
The colours of Prajakta flowers are maintained as found in nature- White, orange, and green for leaves representing the pride and respect towards tricolours of the Indian national flag
Aamoktaa is my dream project which started formulating as my career and passion combined! Aamoktaa(अमोक्ता) started when I started thinking of doing something new and exploring my creative side to the fullest credentials and capacity to make life more creative and add beauty for others.
Aamoktaa (अमोक्ता ) was also formulated with names of Amo (अमो) of Amol(My beloved husband) and kta (क्ता) of Prajakta(Myself). Aamoktaa was launched on 14 February 2020 as a remarking memory of my 7th marriage anniversary with Amol and My grandfather’s(Bapu) 85th birthday.
My grandfather Bapu was the driving force behind the thought that I can do anything and everything so this project is dedicated to him for always believing in me. He was a visionary and always wanted to help the less fortunate, giving everyone a chance to bloom with their talent, as he believed that everyone is exceptional and unique with their exceptional talents.
My mother Sushma (Shaila) always wanted me to be independent, she is the sole reason I am creative, My father Dattatray (D.) gave me my identity as Prajakta D. Bhoite (प्राजक्ता द. भोईटे) to be someone in everyone and Amol is a partner of life for anything and everything so here I am fulfilling Our desires … through Aamoktaa (अमोक्ता )
I hope you will like, support my effort…and give me chance to fulfill our desires…
VISION
To formulate a sustainable working module for the upliftment of unemployed creative women empowerment And to create a platform for economically viable creative products To satisfy the needs, imaginations, and concept of consumer.
MISSION
To fulfill THE Desire of consumers with Creative Solutions for making every day special for themselves as well as their desired ones.